An energetic video announces the launch of the luxurious W Melbourne.
Combining choreographed movement with a roaming camera, this piece oozes Melbourne as it explores some of the city’s most iconic locations. As fashion flirts with lifestyle and design, each frame is filled with the same sensory experience one feels ducking between Melbourne’s laneways. That undiscovered hole in the wall cafe or bar awaits around the next corner.
From casting to wardrobe, this immaculately considered commercial is an escapist dream that is true to the Marriott Group’s international brand.
Identification of marketing objectives, target personas, distribution channels and KPIs.
Formation of the creative treatment, script, copywriting and campaign concept.
Provision of pre-production, production and post-production video services.
Delivery of photographic assets to support the client’s content marketing activities.
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