In a mission to assist others in living a fulfilling and active life, VPA launches a new activewear brand with a multi-channel marketing campaign. A total of 33 videos and 50 photos were delivered for this Integrated Marketing Campaign.
An emotive Hero Video, both hosted on their ecommerce store and served as Youtube preroll, achieved broad awareness for the brand. Depicting the male and female apparel in action, the content delivers VPA’s messaging that they offer “The right gear for your fitness journey”.
3 x 0:60 Second Hero Ads delivered for VPA’s website and social media channels (Instagram, Vertical, Facebook).
Leveraging data insights gained from supplement sales via their ecommerce store, VPA harnessed existing audiences to deliver targeted advertising based on demographics (age, gender and location). With a duration of 0:30 each, these segmented ads were delivered on Facebook, Instagram and Youtube.
A comprehensive retargeting strategy to drive website conversion rates saw the execution of 24 media assets for VPA. Showcasing the clothing within interior and exterior settings, video production formats were tailored for Facebook, Instagram and Youtube advertising.