With a nationwide launch for their Whole Protein Smoothie range pending, Rokeby Farms required video production as part of a broader marketing campaign to secure a deal with Australian retailers and distributors. Working alongside the company’s marketing team, Enamoured Iris created a company overview video that conveyed the company’s unique story while maintaining its emphasis on wholesome values and organic produce.
Inspired by the video production crafted for Impressed Juices, Enamoured Iris created a series of explainer videos that would position Rokeby Farms as a youthful, transparent and community-centric brand that delivered healthy beverages to Australian consumers.
Supporting the company overview content, video production was filmed in Melbourne, highlighting key ingredients in the company’s production process: magnificent milk, genuine grass and friendly farmers.
Identification of marketing objectives, target personas, distribution channels and KPIs.
Formation of the creative treatment, script, copywriting and campaign concept.
Provision of pre-production, production and post-production video services.
Delivery of photographic assets to support the client’s content marketing activities.
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