In this multi-channel video marketing campaign, video production assisted OLMC Heidelberg in unifying a rich history with a contemporary flair.
Inherent in the breadth of subjects available at the school is the ability for a student to forge their own pathway. Building upon this idea, Enamoured Iris married all video content with the theme of a “student story”. Titled “The Script Of Your Life”, the campaign’s Hero Video delivers a narrative in which the language of music, mathematics and mandarin all animated into existence.
Partnering with Melbourne video production company Jumbla to execute animated graphics, the creative concept foregrounded the different languages that course throughout the educational provider.
To supporting the boldness of “The Script Of Your Life”, Enamoured Iris produced a series of fly-on-the-wall interviews between new students and alumni. Designed to establish credibility and build trust with prospective parents, the observational style testimonials were made the cornerstone of school tours.
Collectively, all campaign content was displayed on the school’s website, via social channels and email marketing. The outcome was an increase new enrolments while reaffirming the school’s commitment to fostering independence.
Identification of marketing objectives, target personas, distribution channels and KPIs.
Formation of the creative treatment, script, copywriting and campaign concept.
Provision of pre-production, production and post-production video services.
Delivery of photographic assets to support the client’s content marketing activities.
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