NORWOOD PP5 ANIMATIONS
Norwood
Always upending industry convention, Norwood Industries sought a series of animations that would both showcase a core feature of their products and educate the viewer on how to best recycle them. Displayed at trade shows, the combination of a Dr Seuss inspired script and energetic editing resulted in a playful series that delivers a message of sustainability without seeming preachy.
Services Provided
Creative Strategy
Identification of marketing objectives, target personas, distribution channels and KPIs.
Creative Content
Formation of the creative treatment, script, copywriting and campaign concept.
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