Always upending industry convention, Norwood Industries sought a series of animations that would both showcase a core feature of their products and educate the viewer on how to best recycle them. Displayed at trade shows, the combination of a Dr Seuss inspired script and energetic editing resulted in a playful series that delivers a message of sustainability without seeming preachy.
Identification of marketing objectives, target personas, distribution channels and KPIs.
Formation of the creative treatment, script, copywriting and campaign concept.
Provision of pre-production, production and post-production video services.
Delivery of photographic assets to support the client’s content marketing activities.
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