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The Huddle

Enamoured Iris produces a television commercial for North Melbourne Football Club’s social outreach arm, “The Huddle”. Launched during Moomba Melbourne and aired at Marvel Stadium.

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The Huddle is a renowned community initiative from North Melbourne Football Club that shares a vision of social inclusion through sport. Inspiring brighter futures, the program works with the world’s most iconic sporting clubs to help young people learn, grow and belong.

Casting the commercial as an ‘origins story’, the piece traces one’s skills forged through The Huddle. Fast cuts and faster motion present us with an accelerated journey through the program. Meanwhile, the circular motif draws an association between sport and inclusion, reflecting the program’s belief in life learning through sport.

About This Campaign

“The Huddle”

Trusted to promote this virtuous cause, Enamoured Iris created and produced a TVC representing the pathway of an individual through the social program.

Executive Producer – North Melbourne Football Club
Director – Paddy Hassall
Producer/AD – Ines Guarda
DP – Joel Egan
Focus Puller – Jeon Patten
1st AC – Tom Dunphy
Gaffer – Stephan Loats
Production Design – Valentina Serebrennikova
Editors – Malwina Wodzicka, Alejandro Aristizabal
Motion Graphics – Alejandro Aristizabal
Post-Production Supervisor – Kate Tartsus
Color Grade – Marcus Friedlander

2 x 0:30 second hero videos, 2 x 0:15 second promos and 1 x 0:06 recall advertisement. Delivered in a range of formats (16:9, 9:16, 5:4).

Services Provided

Creative Strategy

Identification of marketing objectives, target personas, distribution channels and KPIs.

Creative Content

Formation of the creative treatment, script, copywriting and campaign concept.

Video Production

Provision of pre-production, production and post-production video services.

Photography

Delivery of photographic assets to support the client’s content marketing activities.

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