MYCELLIUM BASEMENT SESSIONS
Faced with an increasing number of creatives working from home, the Melbourne co-working hub sought to generate awareness for its studios. Using the universal appeal of music, Mycelium’s strategy involved building an engaged audience of young creatives online that could then be marketed to as quarantine measures were lessened.
Produced as a marathon, seven hour live DJ set, this first instalment in Mycelium’s Basement series reached over 10K unique viewers.
Keen to see more live streaming DJ sets? Check out our production for Untitled Group’s Virtual Day Party.