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Melbourne Video Production

Marcellin College

Marcellin College communicates its new digital platform with an aspirational hero video production.

Production Overview

Read more about this Melbourne video production.

Recognising the absence of direct competitors in digital channels, Marcellin looked to create a dynamic piece of media that projected the school’s progressive direction while maintaining emphasis on its traditional values.

Personify Marcellin as a student, evocatively displaying six years of opportunities, experiences and achievements. Showing snippets of the different facilities and areas where a chosen student experiences everyday life, this will essentially be a school tour through the eyes of a driven and successful student.

Empowering the viewer through personifying Marcellin as a single student, the aspirational narrative projected the array of opportunities at the school without explicitly selling them to prospective parents and students.

Producer: Patrick Hassall & Heath Garvey
Script: Heath Garvey
Cinematography: Patrick Hassall
1st AD: Michael Kneebone
1st AC: Sam Hayes
Gaffer: Edward Wong
Sound Operator: James McAsey
Aerials: Hoverscope
Stills: George Downing
Colourist: Alex Evans
Catering: Marcellin College

Services Provided

Creative Strategy

Identification of marketing objectives, target personas, distribution channels and KPIs.

Creative Content

Formation of the creative treatment, script, copywriting and campaign concept.

Video Production

Provision of pre-production, production and post-production video services.

Photography

Delivery of photographic assets to support the client’s content marketing activities.

Distribution Strategy

First and foremost a hero video production, the content for Marcellin College was hosted as homepage banner content before being distributed via social channels (Twitter, Facebook) and championed in the school’s new digital prospectus. The content was also used in email marketing for current parents and school alumni.

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