With a product line extension seeing the launch of several new juices, Melbourne-based health beverage brand Impressed Juices required video production to communicate their unique benefits and foreground their company values.
Identifying the stories of local farmers as a vehicle to present the company’s belief in mindfulness and environmentalism, Impressed Juices produced a series of content championing the farmers whose produce they source daily in the creation of their pure, locally sourced produce.
Presented to curious consumers, national distributors and members of the Melbourne farming community, the video content was delivered via organic social media and their website.
Identification of marketing objectives, target personas, distribution channels and KPIs.
Formation of the creative treatment, script, copywriting and campaign concept.
Provision of pre-production, production and post-production video services.
Delivery of photographic assets to support the client’s content marketing activities.
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