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Hurt Locker Richmond

Company Overview

Hurt Locker Richmond was feeling the pinch of local fitness franchises closing in on the Melbourne market. With a fundamental need to distinguish itself from competition, Hurt Locker Richmond looked to Enamoured Iris for content marketing and video production.

With the human connection between Hurt Locker members a key differentiator between competing gyms, Enamoured Iris adopted a number of cinematic techniques (high speed cinematography, gimbal systems, fast cuts and high key lighting) to convey the athletic, human energy of the gymnasium.

The outcome was the production of a powerful Company Overview video and several Branded Videos that humanised the gymnasium and drove an increase in membership rates.

Hurt Locker Richmond

Brand Videos

In addition to an emotive company overview video, Hurt Locker looked to increase website conversion rates with several branding videos that emphasised the various programs available to gym members. While presenting the core features was crucial, Enamoured Iris produced several interviews with key fitness personnel at the gym; cementing its approachable branding that distinguishes it from local competitors.

Cinematic video content for Hurt Locker was delivered in a variety of formats, including vertical video and GIFs.

Services Provided

Creative Strategy

Identification of marketing objectives, target personas, distribution channels and KPIs.

Creative Content

Formation of the creative treatment, script, copywriting and campaign concept.

Video Production

Provision of pre-production, production and post-production video services.


Delivery of photographic assets to support the client’s content marketing activities.

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