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GoBoat Melbourne

Promotional Videos

GoBoat provides everyone the ability to sail the Yarra River in style. To promote its launch, the local Melbourne business produced several videos that each showcased a component of the company’s unique experience. From starboard sunsets to sweeping city views, each piece showcased the luxurious, eco-friendly picnic boats while supporting key marketing objectives.

Paired with the launch of the company’s website, paid social advertising and free publicity from local media, video production played a key role in generating awareness for the brand and boosting online conversion rates.

Read more about our Video Production Services for Travel & Lifestyle Brands.

Paid Facebook and Instagram advertising (Dec 2018 – July 2019) saw these videos achieve:
  • 410k Reach
  • 1.961 Million impressions
  • 431 purchases direct from ad video
  • 16,491 website clicks

$67,800
return on ad spend

Services Provided

Creative Strategy

Identification of marketing objectives, target personas, distribution channels and KPIs.

Creative Content

Formation of the creative treatment, script, copywriting and campaign concept.

Video Production

Provision of pre-production, production and post-production video services.

Photography

Delivery of photographic assets to support the client’s content marketing activities.

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