For The Love has cultivated a lifestyle brand that produces memorable musical experiences in iconic global locations. New Age in the sense that it is equal parts music and lifestyle, FTL has harnessed video marketing to simultaneously grow its event while maintaining emphasis on the individual experience of a festival patron.

An uplifting event unadulterated by ego, Enamoured Iris has reproduced the purity of the natural world (sunsets, water, warmth, energy) and associated it with the event through video production that has been used for festival after movies, artist announcements and event teaser videos.