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App Launch

Food Porn

Carnal appetites are aroused in this food fetishising launch video for restaurant review app, Food Porn. Perhaps the crème de la crème of food foreplay, this sexualised sequence builds tension to explode in an eventful climax of champagne, donuts and decadence.

Production Overview

Read more about this Melbourne video production.

Produce a cinematic, sensory overload fitting for the application’s namesake.

Selecting sexually evocative foods wasn’t sufficient. To truly evoke eroticism, the piece needed a sensory overload. Decadent production design, high-key lighting and the exacting science of framing, direction and camera movement needed to collide.

To complement the detailed textures afforded, sweeping camera movements from a high speed robotic arm were necessary to build the video to a mouth-watering climax.

Executive Producer: Juan Garcia
Producer: Ines Guarda
Director: Paddy Hassall
DOP: Josef Gatti
Production Design: Michael Woods
Post Production: Kate Tartsus
Special Effects Supervisor: Clint Dod
High Speed Motion Control: Robot Face
Food Stylist: Jana Langhorst
Cake Supplier Pierrick Boyer
Props Supplier: Atlas Dining
Assistant: Jo Barrett
BTS Crew: Instant Crush

Services Provided

Creative Strategy

Identification of marketing objectives, target personas, distribution channels and KPIs.

Creative Content

Formation of the creative treatment, script, copywriting and campaign concept.

Video Production

Provision of pre-production, production and post-production video services.


Delivery of photographic assets to support the client’s content marketing activities.

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