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Fairhaven Homes

Augmented Reality

Fairhaven Homes identified a strategic weaknesses; the distance between display homes and prospective buyers was introducing friction into the buyer’s journey.

Redefining the problem as an opportunity, the Melbourne home builder shrank the distance between the two with emerging technology. To bring the showroom to the living room,  Fairhaven Homes partnered with Augmented Reality platform provider Auggd and video production company Enamoured Iris to create this powerful lead generation tool.

Fairhaven Homes

Walkthrough Videos

To complement the interactive video content of their augmented reality application, Fairhaven Homes also produced a series of property walkthrough videos. With premium video production content fitting for their luxurious brand, the videos served as evergreen marketing collateral within their company website.

Services Provided

Creative Strategy

Identification of marketing objectives, target personas, distribution channels and KPIs.

Creative Content

Formation of the creative treatment, script, copywriting and campaign concept.

Video Production

Provision of pre-production, production and post-production video services.

Photography

Delivery of photographic assets to support the client’s content marketing activities.

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