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Melbourne Video Production

Dacland Homes

Seeking to take advantage of both forecasted growth within the market and its strong human capital, Dacland sought video production as marketing tool to deliver its unique identity to its varied stakeholder base.

Michael holding the DJI Ronin during a promotional video for Dacland Homes

Production Overview

Read more about this Melbourne video production.

A well established brand in the Australian property development category, Dacland’s strong sense of family had typically seen a grass-roots approach to marketing its communities.

With potential investors identified as the primary target, Dacland needed to project a unified, experienced brand yet also appear approachable to families within their communities.

While conscious of corporate objectives, differentiating Dacland from its sea of competitors was equally important. In humanising the piece, Dacland could showcase its playful and design-centric personality that reflected the bespoke nature of its business.

Marrying the above objectives ultimately lay in presenting an overview of the brand alongside a coherent, emotionally engaging video production that shows one family’s path to purchasing a Dacland home.

Client: Dacland
Creative & Copywriting: Enamoured Iris
Production Company: Enamoured Iris
Directed/Produced: Patrick Hassall & Heath Garvey
Cinematographer: Michael Ciarlo
Aerials: Radar Kane (Flying Dragon)
Gaffer: Sam Burtt
Wardrobe/Stylist: Wendy Grace
Head MUA: Kathleen Sheahan
Catering: First Choice Catering
Studio hire: BLIX
Production: Enamoured Iris
Special thanks: Luke Flanagan

Mother: Alana de Freitas
Father: Neil Goldsmith
Son: Riley C
Daughter: Carlee C
Female neighbour #1: Samara Alana
Female neighbour #2: Rell Taylor
Male neighbour #1: Chris Asimos
Male neighbour #2: Alvin de Castro

Michael holding the DJI Ronin during a promotional video for Dacland Homes

Services Provided

Creative Strategy

Identification of marketing objectives, target personas, distribution channels and KPIs.

Creative Content

Formation of the creative treatment, script, copywriting and campaign concept.

Video Production

Provision of pre-production, production and post-production video services.


Delivery of photographic assets to support the client’s content marketing activities.

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