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Atlas Dining

Partnering with iconic restaurant, Atlas Dining, Enamoured Iris captured the inspiration and excitement of exotic flavours through rich visuals and dynamic storytelling. From Melbourne to Rio de Janeiro, several video marketing campaigns led viewers on an odyssey of taste. 

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Educational Series

Adapting to Coronavirus, Atlas Dining produced a month long Masterclass, instructing viewers how to cook their famous dishes in the comfort of their own home. From Israel to Mexico, the series featured a different international cuisine each week; condensing the rotating menu usually offered by the restaurant into just weeks!

Menu

  • 3 x tutorial episodes featuring Mexican cuisine
  • 3 x tutorial episodes featuring Israeli cuisine
  • 3 x tutorial episodes featuring Vietnamese cuisine
  • 3 x tutorial episodes featuring Korean cuisine

Content Marketing

With LATAM Airlines announcing direct routes between Australia and Chile, a joint venture is ignited with Melbourne based fine dining restaurant Atlas Dining, fuelling an exploration of both South America’s finest ingredients and head chef Charlie Carrington’s novel approach to cooking.

The Flavours Of South America:

1 x 0:30 – Brazil
1 x 0:30 – Chile
1 x 0:30 – Peru

Television Production

Expanding the restaurant’s international cuisine with a global reach, Charlie Carrington hosts a Television Series that explores the origins of flavour. Spanning several countries, the television pilot was produced independently and pitched for streaming and broadcast rights to Netflix.

1 x 2:00 – TVC Teaser
1 x 25:00 – TVC Pilot

Promotional Content

An ever-changing menu ensures Atlas Dining requires a steady stream of media to communicate updates to its followers. In their ability to reproduce experiences, both video production and photography enable the restaurant to induce a hedonic hunger that drives new and repeat customers to the restaurant.

International Menu Teaser:

1 x 0:15 – Indonesia
1 x 0:15 – France
1 x 0:15 – Brazil
1 x 0:15 – Israel

Photography

Commercial and product photography featuring a cornucopia of colours and flavours.

Services Provided

Creative Strategy

Identification of marketing objectives, target personas, distribution channels and KPIs.

Creative Content

Formation of the creative treatment, script, copywriting and campaign concept.

Video Production

Provision of pre-production, production and post-production video services.

Photography

Delivery of photographic assets to support the client’s content marketing activities.

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