Our Product Offering
Creative, results-driven video
Enamoured Iris delivers highly creative, measurable video content in the form of a campaign.
We believe high quality content must be delivered strategically and in volume to yield business results.
Small and medium sized businesses need video like our video editors need sunlight and Carpel Tunnel wrist wraps. In an age of distraction where the real currency is attention, video must be timely, relevant and engaging if it is to deliver on business objectives. But above all, consistency of both content and message is fundamental to maintain a sustained brand presence sustained awareness and interest amongst an audience.
Capstone, tentpole events aimed at driving mass awareness. Examples include product launches, large events and conferences. View our past hero video campaigns.
Entertaining, regular content pushed to a specific, interested audience segment that keeps them coming back. View our past hub video campaigns.
Single Video vs. Campaign
While Enamoured Iris has created some highly engaging, standalone video content for clients, we love seeing them succeed. A single video won’t yield ongoing benefits to a business, hence we encourage clients to consider running a campaign.
Running a single campaign type or a combination of campaigns simultaneously is the greatest means to ensure both marketing and business objectives are achieved.
Components of a Campaign
The fuel that propels video content in a marketing campaign begins well before a cinematographer appears on set.
An initial client chemistry meeting yields valuable information leading to the formation of a media brief and development of the content strategy. The adoption of creative methodologies in the strategic process allows for more innovative approaches to client marketing needs; effectively guiding the identification of marketing objectives, target personas, distribution channels and key performance indicators.
The core brand insight identified in our creative strategy guides the creation of dynamic creative content. Intensive research, concept development, copywriting and treatment of the single minded proposition leads to a campaignable concept that can serve as an ongoing integrated marketing campaign. Moving across both strategy and production within this process enables the creative concept to reflect our original insight while also informing us what is possible.
Location scouting, auditioning, script writing and assembling a production crew in pre-production, we then direct and produce the spot on set. Our faithfulness to the original branded concept ensures it is translated across every area of production.
Having faithfully reproduced the spot in production, we then edit and project manage the post production process through to completion. Working with client campaign budgets, our networked business model accommodates colour grading, motion graphics and sound design.
If a video is displayed in the woods, did it ever really exist? An integral part in the life of the video campaign, Enamoured Iris makes recommendations on – and where necessary – can execute the distribution of video for the small to medium sized business.