Multi channel video marketing campaign for Travlr.
Marketing relatable content to consumers in 2017 means diving deeper into the psychological messaging for a sometimes frivolous market. This relat-ability means connecting on a deeper level and creating content that inspires and connects with the consumer and their booking habits.
TRAVLR is the world’s most advanced travel tech platform enabling better travel experiences as you discover, plan, book and experiencing your next travel adventure… Enamoured Iris
Presenting an overview of the brand alongside a coherent, emotionally engaging video production that simplifies the complex next digital technology into an easy to understand video execution allowed Travlr’s initial video campaign to be positioned as an approachable and inspirational brand.
This campaign sought to capture the moments where people go through the actions of the five stages of travel (Dream, Plan, Book,Experience and share). Depicting people in relatable scenes such as dreaming of travel on the commute home from work allow for a human narrative to be portrayed.
With a sprinkle of influencer appearances combined with captivating cinematic visuals this initial video marketing campaign for Travlr needed to balance information with engagement.
Campaign length: Four Weeks
Page views: 1,776,477
Total Web Users: 529,531
User Sign ups: 19,016
Trips planned: 13,269
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