Beyond The Valley
Hub Campaign: Video Production
Melbourne Music Festival, Beyond The Valley, sought video production services to conjure nostalgia amongst previous festival attendees and establish envy amongst those that may have previously missed out.
Receiving the brief from Beyond the Valley, Enamoured Iris went into full arthouse video production company mode, crafting a series of short, memorable experiential videos designed to recreate the impression of being at the festival itself.
Distributed amongst owned media channels, each video production piece was sought to draw traffic to the client’s website, with the objective of selling pre-sale tickets in the lead-up to the artist announcement.
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