Video live streaming has come a long way since the theatrical release of American Pie in 1999. While Jim’s dalliance with a web camera saw his plans to lose his virginity take a bigger hit than that experienced by Australia’s video production industry, the persistence demonstrated by Jim ultimately paid dividends. Just as he pivoted on his focus from Nadia to Michelle, perhaps you should too (only from pre-recorded video to live streaming).
Whether you’re a business owner using video in your marketing mix or a production freelancer offering corporate video production as a service, pivoting from traditional video to live streaming video can help steer you towards your goal. Earlier this week live conferencing software Zoom announced it had grown its daily user base from 10 million to 200 million daily users in the space of three months. This rate of adoption for streaming services offers “a major source of revenue for both companies and content creators alike”.
Using American Pie as a beacon of hope, here are five interesting applications of live streaming technology that can help light your entrepreneurial fire in these dark times.
With the Australian government mandating that funeral services be limited to 10 people, there’s a blossoming market for technically adept video production companies capable of connecting the bereaved. Media Masons is one such company in Melbourne offering live video streaming funeral services and interactive wakes for loved ones online. With “Zoombombing” becoming a privacy threat on popular video conferencing application Zoom, here’s hoping that Zoom Raiders don’t crash funeral services like Will Ferrell in Wedding Crashers.
2. Music & Entertainment
From John Legend to Melbourne Symphony Orchestra, musicians from all genres have kicked off their live streaming careers under the shadow of COVID-19. Perhaps most impressive is how Berlin’s clubbing community has unified and, taking a leaf out of Boiler Room’s playbook, have started live broadcasting a conglomerate of international DJs from the city’s nightclubs. In a similar vein, we were recently invited to stream the first of many Live Sessions for Melbourne Creative Hub, Mycellium Studios.
While we’re yet to find a cure for pandemic, a straight shot of pure electronic hedonism streamed from the likes of Watergate and Sisyphos is as good a cure as any for boredom.
3. Health & Fitness
Fitness studios have been ravaged harder in 2020 than the poor apple pie featured in the film with the same title in 1999. Fitness studios and Melbourne video production companies have been thrown an economic lifeline from fitness platforms like Classpass as they run to find a revenue stream amongst closed classes. While pricing models of bricks and mortar fitness businesses are yet to reflect those of their online-only peers, there’s some hope for the industry as housebound humans look to work a non-coital sweat.
4. Food & Drink
Experimentation with live social video isn’t anything new to the food industry. While Buzzfeed was exploding watermelons with rubber bands in 2016 to thousands of viewers, digital broadcaster Tastemade was experimenting with streamed latte art on Facebook Live and NY restaurants were live streaming their kitchens.
Coronavirus has crippled Australian restaurants and displaced tens of thousands of hospitality staff. While we can’t put the Apple Pie back together, when the world recovers from this pandemic, video streaming could play a powerful role in marketing these recovering businesses as they get back on their feet.
Had the internet in 1995 been what it is now, man-child Billy Madison wouldn’t have had nearly as many problems in the classroom. Going “back to school” would likely have been facilitated via online classes, but it wouldn’t have been nearly as entertaining to audiences (like every American Pie spin-off).
As they transition to both blended and online-only classrooms, educational providers are ripe full of opportunities for video production companies. For the providers themselves, online education platforms like Udacity (which provides training for in-demand, tech industry roles) offers a host of examples on how to adopt live streaming for both company marketing and course management.
In addition to streaming classes in real time, public platforms like Youtube and Facebook Live offer the opportunity for webinars, live events and information sessions that offer a more interactive approach to conventional Q&A sessions.
While fear and uncertainty inflicted by the Coronavirus pandemic would have us believe the economic pie is shrinking, there’s an abundance of opportunity with live video streaming for both marketers and video production companies. If Jim can bounce back from the throes of defeat, so can we all.
Searching for “video production Melbourne”? Enamoured Iris is a creative video production company producing online video content for lifestyle brands in the Travel, Apparel and Entertainment industries. The company’s head office is known as “The Owlery” and is based in Melbourne, Australia.