Travlr Launch Video Campaign

Multi channel video marketing campaign for Travlr.

Travlr 2018 Launch Video (HD) from Enamoured Iris on Vimeo.

01. Background

Travlr is an end to end travel booking platform that allows users to book their entire trip with just a few clicks. Whilst currently in their beta testing stage the company has received notable publicity and investment for their industry disrupting technology.

The platform comes from the great minds and creators of The Bali Bible, who have sought to take advantage of both forecasted growth within the market and its strong human capital. Travlr sought video production as marketing tool to deliver its unique identity to its varied stakeholder base.

Enamoured Iris was engaged to create Travlr’s multi channel video marketing campaign to launch the business and capture the attention of customers.

02. Insight

The context of booking travel has changed dramatically. Consumers can be inspired to plan and book holidays anytime and anywhere in the world.

Marketing relatable content to consumers in 2017 means diving deeper into the psychological messaging for a sometimes frivolous market. This relat-ability means connecting on a deeper level and creating content that inspires and connects with the consumer and their booking habits.

TRAVLR is the world’s most advanced travel tech platform enabling better travel experiences as you discover, plan, book and experiencing your next travel adventure…
Enamoured Iris

03. Idea

Presenting an overview of the brand alongside a coherent, emotionally engaging video production that simplifies the complex next digital technology into an easy to understand video execution allowed Travlr’s initial video campaign to be positioned as an approachable and inspirational brand.

This campaign sought to capture the moments where people go through the actions of the five stages of travel (Dream, Plan, Book,Experience and share). Depicting people in relatable scenes such as dreaming of travel on the commute home from work allow for a human narrative to be portrayed.

With a sprinkle of influencer appearances combined with captivating cinematic visuals this initial video marketing campaign for Travlr needed to balance information with engagement.

04. Video Production Credits

Client: Travlr
Creative & Copywriting: Patrick Hassall & Heath Garvey
Production Company: Enamoured Iris
Directed/Produced: Patrick Hassall
Voice Over: Alex Jones-Roberts
Production: Enamoured Iris
Special thanks: Ben Tucker

05. Results

Campaign length: Four Weeks
Page views: 1,776,477
Total Web Users: 529,531
User Sign ups: 19,016
Trips planned: 13,269