01. Background
Seeking to overcome misconceptions that it caters primarily for those in performing arts, St Columba’s College sought to communicate its ability to craft empowered, confident and independent women who develop successful careers across a breadth of fields based on values acquired within the school.
02. Insight
Coupled with the pursuit for timelessness, ‘Move Boldly’ was the natural outcome from our concept development. With the underlying inspiration provided via a voice over, we sought to project the community of St Columba’s while also displaying the institution’s ability to craft any number of personal identities and professional careers.
St Columba’s College looked to bolster student enrolments and cement its status as a leading institution that ‘educates the whole person’ with this deeply aspirational branded piece.Enamoured Iris
03. Idea
Personalise St Columba’s College through the presentation of one student’s self-actualising journey to adulthood.
Overcoming stereotypes that students only become adults after graduating, we want to project current students as very much adults. Here, the influence of six years of opportunities, experiences and achievements at the school manifests itself with the students showing glimpses of their older, professional selves, ultimately delivering an emotionally charged depiction of the future that the school carves for each student.
04. Credits
Directed by: Patrick Hassall &Heath Garvey
Mōvi Operation: Daniel De Silva
Focus Puller: Michael Ciarlo
Camera Assist: Edward Wong
Voice: Eliza Charley
Woman: Iona Marques
Judge: Marie Werrett
Designer: Jorja Lindsay
Scientist: Sarah Pell
Basketballer: Gillian Cooper
Flight Attendant: Rebecca Valastro
Doctor: Emi Canavan
Stylist: Wendy Grace
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