01. Background
Recognising the absence of direct competitors in digital channels, Marcellin looked to create a dynamic piece of media that projected the school’s progressive direction while maintaining emphasis on its traditional values. With medium selection reflecting this, Marcellin sought to replace its hardcopy school prospectus with a digital platform that complemented their existing “I am known” tagline.
02. Insight
Personify Marcellin as a student, evocatively displaying six years of opportunities, experiences and achievements. Showing snippets of the different facilities and areas where a chosen student experiences everyday life, this will essentially be a school tour through the eyes of a driven and successful student.
In the intensely competitive educational sector, Marcellin College sought to capture attention from both prospective parents and students.Enamoured Iris
03. Idea
Empowering the viewer through personifying Marcellin as a single student, the aspirational narrative projected the array of opportunities at the school without explicitly selling them to prospective parents and students.
04. Credits
Directed/Produced: Patrick Hassall & Heath Garvey
Script: Heath Garvey
Cinematography: Patrick Hassall
1st AD: Michael Kneebone
1st AC: Sam Hayes
Gaffer: Edward Wong
Sound Operator: James McAsey
Aerials: Hoverscope
Stills: George Downing
Colourist: Alex Evans
Catering: Marcellin College
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