Impressed Juices
Hub Campaign: Video Production
01. Background
A new product that focuses on retaining the nutritional value of ingredients by cold pressing both fruit and vegetables, Impressed Juices sought video production to make a direct link with their product and the Victorian farmland from which the ingredients of their juices are sourced.
02. Idea
Developing trust with potential customers was essential in bolstering perceived brand authenticity. Our concept was to create three pieces of content that give prospective consumers an insight into where Impressed juices sources ingredients.
Project the identity of Impressed Juices through the voices of the farmers and (ii) creatively inform the viewer of Impressed’s ‘cold pressing process’Enamoured Iris
04. Video Production Credits (Crew)
Client: Impressed Juices
Production Company: Enamoured Iris
04. Video Production Credits (Cast)
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