Dacland
Hub Campaign: Video Production
01. Background
A well established brand in the Australian property development category, Dacland’s strong sense of family had typically seen a grass-roots approach to marketing its communities.
Seeking to take advantage of both forecasted growth within the market and its strong human capital, Dacland sought video production as marketing tool to deliver its unique identity to its varied stakeholder base.
02. Insight
With potential investors identified as the primary target, Dacland needed to project a unified, experienced brand yet also appear approachable to families within their communities.
While conscious of corporate objectives, differentiating Dacland from its sea of competitors was equally important. In humanising the piece, Dacland could showcase its playful and design-centric personality that reflected the bespoke nature of its business.
An Australian property developer seeks to assimilate their individual communities under the one parent brand.Enamoured Iris
03. Idea
Marrying the above objectives ultimately lay in presenting an overview of the brand alongside a coherent, emotionally engaging video production that shows one family’s path to purchasing a Dacland home.
04. Video Production Credits (Crew)
Client: Dacland
Creative & Copywriting: Enamoured Iris
Production Company: Enamoured Iris
Directed/Produced: Patrick Hassall & Heath Garvey
Cinematographer: Michael Ciarlo
Aerials: Radar Kane (Flying Dragon)
Gaffer: Sam Burtt
Wardrobe/Stylist: Wendy Grace
Head MUA: Kathleen Sheahan
Catering: First Choice Catering
Studio hire: BLIX
Post
Production: Enamoured Iris
Special thanks: Luke Flanagan
04. Video Production Credits (Cast)
Mother: Alana de Freitas
Father: Neil Goldsmith
Son: Riley C
Daughter: Carlee C
Female neighbour #1: Samara Alana
Female neighbour #2: Rell Taylor
Male neighbour #1: Chris Asimos
Male neighbour #2: Alvin de Castro
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